Strategy and culture

Passionate people create opportunities for generations

In 2018, the go-ahead was given for our "1plus" transformation process aimed at developing our corporate culture together with our employees and leading our organization into a successful future. 

Around 600 colleagues from Austria and Germany volunteered to actively shape this process and develop the orientation framework for our work – our Welser backbone! 

We're delighted about this as we believe that entrepreneurial success in times of digitalization, globalization and climate change hinges first and foremost on enthusiastic people. After all, with their courage, pioneering spirit and willingness to develop, they stand for what we are today and how we want to work together.

Our Welser backbone defines:

  • where we come from  
  • what makes us tick  
  • how we shape our future

The artifact designed for this purpose symbolizes the central elements of our corporate culture:

VISION – where we want to go


STRATEGY – how we want to achieve it


VALUES – what's important to us and how we act


BRAND – how we are seen


HISTORY – what we build on

Our History

Committed people and an eye for generations are the key to success.

Building on our centuries of history, we have identified our purpose and our values.  


Our mission

"Passionate people create opportunities for generations"

This states why we exist and what makes us unique. Purpose and values play a decisive role in defining Welser Profile's corporate culture, telling us what matters to us and how we interact with each other and with our external partners as we pursue our vision.


Our vision

More values. More possibilities. With profile.

We stand for more value and possibilities through taking a leading position in worldwide technology and service expertise, through global partnerships at eye-level, and through an environment in which people’s unique potential can unfold.


Our strategy

Sustainable market leadership through differentiation

Our strategy shows how we achieve our goal – to be number 1 in the market. We focus on the future. Through differentiation, sustainable lead in the market is realized through optimized modular solutions, industry-specific specialized solutions, and customized solutions for strategic customers.


Our Brand

What Makes Our Brand Stand Out

Mission, values, and vision are important elements of our unique brand. But there is more that differentiates us. Our brand promise and our brand personality define how we differentiate ourselves further from others in the market, how we want to be experienced by employees as well as suppliers and the public, and what one can expect from us as a company.