Our Welser backbone defines:
It serves as a guide for all our decisions and came about over a month-long process with the help of over 600 employees.
The outcome arrived at for this symbolizes the central elements of our corporate culture:
VISION – Where do we want to go
STRATEGY - How do we want to achieve that
VALUES - What is important to us and how do we act
BRAND - How we are recognized
HISTORY - What do we build on