Our backbone

We are shaping our future together

Our Welser backbone defines: 

  • where we come from
  • what makes us and
  • how we want to shape our future. 

It serves as a guide for all our decisions and came about over a month-long process with the help of over 600 employees.

The outcome arrived at for this symbolizes the central elements of our corporate culture: 

VISION – Where do we want to go


STRATEGY - How do we want to achieve that


VALUES - What is important to us and how do we act


BRAND - How we are recognized


HISTORY - What do we build on