Like us, Superior Roll Forming is a manufacturer of high-quality special steel profiles and is conveniently located in the immediate vicinity of customers, raw materials and employees.
The new plant has over 300 employees, an operating area of about 588.000 ft², and mainly supplies high-strength profiles for the automotive industry in North America, Mexico and China.
With the new location, we hope not only to gain a logistical advantage in the American market but also to broaden our customer base by diversifying our product portfolio. The sales office in Chicago will be closed in favour of production.
Thomas Welser is sure that he has taken an important step in the right direction with the acquisition of Superior Roll Forming: “Like us, Superior is a technology leader with an outstanding market reputation in the United States. In addition, the company is family-run and has a value system similar to ours. This should further increase synergies and significantly facilitate integration.”
All employees will be taken over and the previous owners will also continue to work for us. “Not only do we want to be the technology leader in Europe but also to expand our position in the USA. The employees of the acquired company will play a key role in this.”Back to overview